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How Delta connected the dots between social media and customer service

The rise of social media and the growing urgency of transparency made it inevitable for Delta Air Lines to create its own customer service Twitter handle, according to Allison Ausband, the vice...

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5 ways top brands use social media

It’s no secret that making the most of social media is integral to the marketing, branding and customer services goals of any business. For small businesses, this can be especially true. In many cases,...

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